Clear books.
Room to grow.

Neta Financial handles the financial operations behind your business — the cleanup, the closings, the reporting — so you can run the business instead of chasing its numbers.

Bookkeeping cleanup, month-end close, payables and receivables, budgeting, forecasting, and the financial statements and custom reports that help you actually understand the business.
neta — "seedling"

The name is the point: good financial operations aren't a one-time fix, they're something you plant and tend. Once the books are clean and the process is set, the reporting keeps growing with the business.

Rebecca Blum founded Neta Financial after 7 years working in Finance and accounting roles, watching small business owners make decisions off numbers they didn't fully trust. Neta Financial exists to fix that: not just tidier books, but financial operations you can actually rely on when you're deciding whether to hire, raise prices, or take out a loan.

The work is hands-on and specific to each client — no generic templates, no software you have to learn just to talk to your own numbers.

7 yearsin financial operations
hospitality, retail, real estate, insurance, financials
Services

Everything between "the books are a mess" and "I understand my business."

Work with Neta Financial on a single project or as an ongoing part of your operations — most clients start with a cleanup and move into a regular monthly cadence.

Bookkeeping cleanup & catch-up

Behind on reconciliations, or inheriting books from a previous bookkeeper? We rebuild your books to a clean, accurate, audit-ready state.

Month-end close

A consistent, on-time close every month — reconciled accounts, reviewed statements, and no surprises three months later.

Payables & receivables

Bills paid on time, invoices that actually get collected, and a clear view of what's coming in and going out.

Budgeting & forecasting

A working budget and a rolling forecast you can use to plan hires, spending, and cash needs before they become urgent.

Financial modeling

Scenario models for a new hire, a new product line, a fundraise, or any decision where you want to see the numbers before you commit.

Financial statements & custom reporting

Statements you can hand to a lender or investor, plus reports built around the specific questions you need answered about your business.

How we work

A straightforward path from messy to managed.

1

Discovery call

A free conversation about where things stand today and what you need from your books.

2

Books assessment

A look under the hood of your current systems and a clear, scoped plan — with pricing — before any work starts.

3

Cleanup & setup

We bring your books current and put the right processes and reporting in place going forward.

4

Ongoing operations

Monthly close, reporting, and FP&A support — as light or as involved as your business needs.

Testimonials

What clients say after the books get fixed.

Replace these with real client quotes once you have a few — attributed by permission, or by role and industry if a client prefers to stay unnamed.

For the first time I actually trust the numbers I'm looking at when I make a decision.

Owner, professional services firm

We went from finding out about cash problems a month late to seeing them coming weeks ahead.

Founder, e-commerce business

The month-end close finally happens on time, every time, without me having to chase it.

Operator, restaurant group
FAQ

Common questions before getting started.

What accounting software do you work in?+
[List your platforms here — e.g. QuickBooks Online, Xero, Bill.com. Mention if you can work in a client's existing system or prefer to migrate.]
How long does a books cleanup take?+
[Typical range, e.g. 2–6 weeks depending on how far behind the books are and how many accounts are involved. Set expectations, not a promise.]
Do you work with businesses in my industry?+
[Name the industries or business types you specialize in, or note that you work across small businesses generally.]
What does this cost?+
Every engagement is scoped to the size and condition of your books, so pricing is set after the discovery call and books assessment — not a flat rate. You'll always see the price before any work begins.
Is my financial data kept confidential?+
Yes. Your financial information is never shared with or discussed with any third party, and access to your accounts is limited to what's needed to do the work.
Do you work with my existing bookkeeper or accountant?+
[Clarify whether you replace, supplement, or coordinate with an existing bookkeeper/CPA — this comes up often.]
Get in touch

Let's look at your books together.

Start with a free discovery call — no pressure, no obligation. Tell us where things stand and we'll tell you honestly what it would take to fix them.

Based inNew York City · working with clients globally